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Beyond mandates. Building sustainable emirati talent pipelines.
Effective Emiratization requires more than meeting targets. It demands a structured, longterm approach that integrates workforce planning, talent development, and organizational alignment.
At Kraes, we combine market intelligence, local expertise, and advisory-led solutions to help organizations embed Emiratization into their broader talent strategy. We focus on ensuring that Emirati professionals are positioned for success—enabled to contribute, grow, and evolve into future leaders.
Advancing national talent. Strengthening organizational capability.
Emiratization is a strategic priority at the heart of the UAE’s long-term economic vision. For organizations, it represents an opportunity to build sustainable workforce capability, strengthen national participation, and align with evolving regulatory frameworks. Kraes partners with organizations to design and implement Emiratization strategies that go beyond compliance—focusing on attracting, developing, and retaining high-potential Emirati talent.
Our approach ensures that Emiratization initiatives contribute meaningfully to both business
performance and national objectives.
Emiratization solutions
We offer comprehensive solutions that support organizations at every stage of their Emiratization journey.
Emirati talent acquisition
Identifying and engaging qualified Emirati professionals aligned with organizational needs.
- Targeted sourcing strategies
- Access to national talent networks
- Employer branding for Emirati candidates
- Campus and early career engagement
Workforce planning & emiratization strategy
Developing structured roadmaps aligned with regulatory requirements and business goals.
- Emiratization target planning
- Role identification and job design
- Workforce segmentation
- Succession planning for key roles
Assessment & selection
Ensuring the right fit through objective and structured evaluation processes.
- Competency-based assessments
- Behavioral and cultural alignment evaluation
- Potential assessment for future leadership
Learning & development programs
Building capability through tailored development initiatives.
- Graduate and trainee programs
- Leadership development pathways
- Mentorship and coaching frameworks
- Technical and soft skills training
Retention & engagement
Creating an environment where Emirati talent can thrive and build long-term careers.
- Career pathing and progression frameworks
- Employee engagement strategies
- Performance management alignment
Compliance & advisory
Ensuring alignment with UAE Emiratization policies and reporting requirements
- Regulatory advisory and implementation
- Policy development and alignment
- Monitoring and reporting frameworks
Aproach
Workforce diagnostic
We assess your current Emiratization status, workforce composition, and future talent requirements.
Strategy design
We develop a tailored Emiratization roadmap aligned with business objectives and regulatory expectations.
Talent acquisition & program execution
We support targeted hiring and implementation of Emiratization initiatives.
Capability development
We design and deliver development programs to build skills and leadership capability among Emirati talent.
Performance monitoring & optimization
We track progress against defined KPIs and continuously refine strategies to enhance outcomes and information flow.
Offer & transition management
We facilitate offer discussions and onboarding with discretion, ensuring minimal disruption to both client and candidate environments.
Enabling a future-ready national workforce
Organizations that invest in Emirati talent today contribute to a stronger, more sustainable future. Kraes enables businesses to build impactful Emiratization programs that deliver measurable value—strengthening workforce capability, enhancing compliance, and supporting national development goals.